Episode 138 – iOS Unsubscribe, Ad Miscalculations, and Preparing for the Worst

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Question of the Week: What are three things you could do to improve your emails to your readers?

May Sage joined the guys this week for an awesome Lab segment as they discussed tips on holiday marketing, preparing for the worst, and mind-mapping. After thanking their patrons Ethan Jones (and his book The Secret Blush https://www.amazon.com/dp/B01LDH2J1G ), Megan Haskell (and her book Sanyare https://www.amazon.com/dp/B00ROBHMFY/ ), and Tara Ross (and her book Cubicle Jail to Laptop Lifestyle http://amzn.to/1ZNNHWl), they took on news stories about Kobo contracts, trad pubs learning from indies, audiobooks in indie stores, Facebook tracking miscalculations, and the iOS Unsubscribe feature. This week’s Question of the Week: What are three things you could do to improve your emails to your readers?
What You’ll Learn:
  • How authors can market effectively in the holiday season
  • What indies can do to prepare their author business for change
  • How authors can get their books into subscription services
  • How authors can use mind-mapping to increase productivity
  • How an iOS feature is decreasing email unsubscribe rates
  • What Facebook has miscalculated and what it means for advertisers
  • What new digital library loan features are available with OverDrive
  • How one company involves indie booksellers in the audiobook craze
  • What contest Italian authors can enter to win a Kobo publishing contract
  • Why a decrease in traditional forms of reading may not be all that bad
  • What traditional publishers can learn from indies and why they need to do more
Links:
Question of the Week: What are three things you could do to improve your emails to your readers?

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