With Jim off running the Author Marketing Live Virtual event, Bryan welcomed author Robert Scanlon to the program. They discussed tips on Instagram, how to avoid getting sidetracked, and making an author comeback. Bryan and Robert chatted about news related to ebooks at indie bookstores, engagement analytics in fiction, spousal support for authors, the new Kindle Textbook Creator, and Dean Wesley Smith’s 10 reasons to avoid traditional publishing. This episode’s Question of the Week: If you had to make an author comeback, what are the three things you would focus on doing above anything else?
In the first part of this massive two-part episode, Bryan and guest co-host Nick Stephenson discussed tips related to masterminds, high page rank blogs, and his Nick’s own mailing list tips for fiction. They talked about Nick’s strategies in depth, including what he emails his readers and how he rewards fans for joining his mailing list. We also chatted about the #5 news story about Nielsen’s print book stats and Seth Godin’s chat at Digital Book World. Check out part two for the rest of the episode.
Jim and Bryan wrapped up 2014 by recapping the top tips and news stories of the year. The top three tips revolved around sales tracking, changing your social media mindset, and a multitude of ideas related to email lists. The top news stories of the year included the concept of the authorpreneur, the EU’s Value Added Tax laws, Hachette vs. Amazon, Author Earnings, and Kindle Unlimited. Jim and Bryan closed by making some big predictions for 2015. The Question of the Week: What are your predictions for 2015?
Without sound effects or background noise, Jim and Bryan discussed stories related to Hachette’s direct experiment and the recent Zoe Suggs ghostwriting controversy. Before they got to that, Bryan offered free review copies of his Ted Saves the World audiobook and Jim discussed the new deal for a ticket to Author Marketing Live’s virtual event. This week’s tips included authorpreneur action steps from Joanna Penn, the keys to a great book launch page, and how you can create a bestselling outline. In the news, we talked about sales rank metrics, the new pulp movement for indies, an individual author subscription idea, BookBub’s new Author Follows feature, the controversy behind the book Girl Online, and Hachette’s direct selling efforts on Twitter. This week’s two-part Question of the Week: If you found out a book you just bought was ghostwritten, how would you react? If you were Jim, what would be some ways you’d have a good time during the show while also providing value to Sell More Books Show listeners?